In today's digital world, an online presence is crucial for any business looking to thrive. It's no longer enough to have a website, social media pages, or online listings. You need to make sure that your online presence

Search Engine Optimization (SEO) is a critical aspect of digital marketing, and it involves improving your website's visibility and ranking on search engines, such as Google. With millions of websites competing for the same keywords, getting your website

Introduction: Launching your new website just because you “feel” like you’re all set to do so may not be a very good idea yet! Planning SEO strategies for new websites before putting them out in the virtual domain

Introduction: SEO is the buzzword in digital marketing in the present scenario. But, why so? With so many sectors in digital marketing, why is search engine optimization (SEO) in the limelight? In this blog, we will discuss the

If you are a company trying to excel in Search Engine Marketing (SEM), you must choose a PPC company in Kolkata that is at the top of the heap. The issue is that there are several PPC companies

Digital marketing is one such realm that is changing at a rapid pace. Customers’ buying preferences are changing along with that too. Gone are the days, when people would shop online solely from their desktops or laptops. With

Technological advancement can be observed in every field. Artificial intelligence, voice search optimization, and SEO are ubiquitous. Most importantly, all SEOs experience high algorithm updates every week. Today, in the digital marketing 2022, these concepts have boosted growth

Performance marketing is exactly what it sounds like: it's a strategy that allows you to pay advertisers, agencies, and affiliates based on their performance in selling your product or service, instead of a flat fee. This form of

It's easy for businesses to make simple mistakes when trying to increase their web presence or market themselves online. However, if you're serious about gaining more customers and dominating your industry's online world, it's important to avoid them

Perhaps you have encountered problems with launching your websites, such as lack of access to hosting space, excessive downtime, and poor quality service. When faced with these challenges, you might be inclined to conclude that the hosting company

If you're new to social media, it can be tough to tell what's right and what's verging on dangerous. As the world of social media changes, so do people's expectations around how they should use it. We've given

Nowadays, social media has become a trend as well as addiction among all age groups of both genders. Most probably if someone is not using any kind of social networking site like Facebook, Instagram, etc., he/she can be

  You know that you should always monitor what people are saying about your business online, but it might be complicated to do so if you have other job responsibilities. Luckily, there are many benefits of hiring an

  Email marketing has made a name for itself in the digital marketing field. It is largely used to drive traffic, generate leads, and of course, boost sales. With email marketing, you can effectively reach out to your

  Often, people confuse the words branding and marketing with each other. However, knowing the difference between the two can help you define your business' value proposition and product placement. The end goal of both, as with any

Who Is An Influencer? A person can be called an influencer if he has more than the usual number of followers, say for example- 10,000 followers or more in any social media platform, and has an influence in

Omnichannel Marketing focuses on connecting all the company’s platforms to advertise the brand’s services. This enables your audience to roam around freely across these channels and answer their doubts and queries. You must be wondering how does Omnichannel

Digital Marketing plays a crucial role in establishing a relationship between the consumers and an organization of the market. Digital Marketing creates the first impression of a company on its customers. Further, this blog will answer the question

Ranking higher than your competitors on Google is an indisputable requirement for e-commerce websites. What does SEO stand for? For sites that compete with many other stores, ranking high in search results to drive traffic can help you

Today, blogging is a must for business. A blog that adds value to the content and shares knowledge can attract customers. It helps in building connectivity, faith, and credibility with an audience much larger than you would normally

Your business is guaranteed to grow if it is teamed with digital marketing. Digital marketing offers a wide variety of benefits to sellers in any industry. Due to this, digital marketing has become extremely popular among the up-and-coming

Are you a digital marketer or writer who needs help with content? Do you know the difference between copywriting and content writing?Many digital marketers and writers don't know the difference between content writing and copywriting. This blog post

Ever come across this process while encountering a new app? Discovering or coming across the app, installing it on your device(mobile), completing the onboarding process, and staying connected. It is a part of the process of mobile app

The only way to popularize a business is through marketing. Marketing is the key element which helps the business grow and achieve success to the zenith. There are many forms of marketing: traditional form such as advertisements, door

There is no denying that search engine optimization has been and will continue to be a vital part of any website owner or digital marketer’s work. With the rise in popularity of mobile devices, it becomes more important

In the current world where everything is digitalized things seem to be within just the touch of a finger. It seems to have opened new doors and changed the game altogether in the marketing sector as well. Digital

Social media marketing has become a great help in expanding the reach of your business. But, with hundreds of thousands of other competitors online, it’s important to make your brand leave a unique and noteworthy impression on the

With the continuous evolution of business marketing trends on the internet, it’s necessary to keep up with the pace or we’d lack behind. One successful strategy to promote and improve your business is Video Marketing. Video Marketing, in

The marketing businesses has developed into a complex and universally incorporating substance offering players with a more extensive and surprisingly more extensive scope of alternatives and channels where they can reach and associate with purchasers on a worldwide

Content writing and copywriting are often misinterpreted to be one and the same. However, there are technical differences that make the former way distinguished from the latter. While both of them have been derived from the same structural

Digital marketing is the use of the Internet, mobile devices, social media etc by businesses to reach their consumers. Some marketing experts consider digital marketing to be an entirely new endeavour that requires learning new ways of understanding

Social media marketing is mainly done by every company these days. It can be a small, local business or a well-established business. As every company wants to see its brand making a presence on every social media network.

In today’s time and flexible work environment, the big question that every firm or company is facing is ‘Do we outsource and work with a marketing agency or invest and hire a whole in-house marketing team?’ This choice

Advertisement is the most important source for any business. A point when a business goes online, marketing works best to gather a high amount of online traffic. Thus, the high rate of client searches online before making any

There are different forms of marketing you can see daily, but any form of digital marketing you see on social media or the Internet is part of the revolutionary changes in the technology known as Digital Marketing. This

In this fast-paced and dynamic field of digital marketing, knowing what the people are searching for consuming relevant content; the answers they are seeking and the words that they are using, has become quite important. It is here

A picture may say a thousand words but that is not always true. Captions are a handy tool to add context to your photos. They also create engagement with the audience; posing a question on the caption box,

When you finish reading a blog or an article, or a video, you see a short text at the end, right? It is not a part of the blog, but a button that asks you to take an

The high dependency of people on the internet in the past decade has affected the way people purchase and conduct their businesses. Every minute thing in our lives has become digitised, thanks to the effect of digital marketing.

With the increasing user base on the internet, new and innovative digital marketing strategies are being invented. And Native Advertising is one such brilliant marketing technique. If you are an Internet user, you are a target consumer and

Email is one of the most important methods of business communication. It is cheap, fast, accessible, and easily replicated. It is highly beneficial in businesses as it provides efficient and effective ways to transmit all kinds of electronic

In today's blog let us discuss the differences between the social media of the past and the social media of the present. In the current situation of covid 19, pandemic and the lockdown, people are increasingly getting homesick.

When you are operating a small business, you do not have a big brand name yet. Therefore, it can be easy for your business to get lost in a sea of other businesses. You must stay one step

In 1971, the very first email was sent which just a string of numbers and letters but it was the inception of a new era, a new technology. In 1978, email was officially used as a marketing tool

The idea with Affiliate marketing is to endorse the products of other people through an affiliate or third-person system. Then, receive profit shares or commission if you are successfully able to sell products for the company. Every Organization

Everything You Need To Know About E-Commerce Marketing Quite obviously, the purpose of this blog is to summarise everything you need to know about E-commerce marketing. But, because of the topic's relatively low visibility among the masses, let

Back in the days when we wrote letters and waited months for a single reply, the internet was still unheard of and phones meant telephones, advertising and marketing were sophisticated and costly ventures that only big corporations undertook.

The answer to an effective branding and marketing strategy lies within the power of engagement of customers with your products. You need to consider an omnichannel customer experience that will promote your brand and gain new customers for

Brand engagement can be referred to as the formation of emotional or rational attachment between the consumer and the brand. Brand engagement mirrors a positive influence on the consumer leading to purchase intentions. The key objective, that is

Why SEO Is Important In 2020? In our day to day lives, we are heavily dependent on Google. For finding recipes, restaurants, movies and the list is endless. By typing only the keywords, the landing page shall have

With the growing impact and use of social media, it has also become an active platform to showcase your brand online. This makes your brand visible everywhere and helps reach out to a wider, larger number of people

Content writing is the process of collecting information, planning, writing and editing the web content in a way that the information reaches the readers in an interesting yet useful way. It is mostly done for digital marketing purposes.

OVERVIEW According to a report, quality content creation is a top priority for about 53% of the marketers. On average, content marketing accounts for about 29% of the B2B marketing budgets. Consistency with quality in brand messaging is one of the

Marketing is the most integral component for the success of your business. Young and old entrepreneurs employ different methods and tactics for the fame of their business and newly launched products. There are innumerable ways both online and

Digital Marketing has been a very interesting career option. Nowadays, we have seen a hike in the number of students opting to study the course. The course familiarizes us with the digital world and the benefits it possesses.Digital

In today’s fast-moving time, the new millennium’s individuals, as well as their preferences, are also changing. People are gradually spending less time in traditional media sources such as Television, Radio, Newspapers and are devoting more time towards the

Before jumping deep into the vision of influencer marketing and receiving some knowledge about its importance and the benefits or other adepts and shams we need to learn that exactly what is influencer marketing. If talking in rough

Life without mobile phones is unimaginable these days. If we ponder deep, cell phones haven’t been around all that long. The early phones were made in the 1970s and were too bulky to carry around. It took another

Social Media has exploded into popularity from the time of its inception merely 20 years ago. It has become one of the biggest online industries with billions of active followers that use these mediums regularly. This huge user

Pay per Click or PPC is an advertising model in which the advertisers pay each time someone clicks on their online ads.  In simple terms, it’s a way of buying visits to a website.  Organically, it takes a

Mobile marketing is a broad term, consisting of mobile ads, campaigns, mobile website- just about any kind of marketing that is related to mobile. Mobile app marketing focuses on specific areas such as app promotions, customer engagement with

Advertising is the second oldest profession of Humankind. Throughout the millennia’s and centuries advertising industry has changed and adapted to any new medium that it has encountered such as Radio, Television and in recent history, The Internet. Internet

An E-mail has been there since the dawn of the internet and is one of the most popular services on the internet. In today’s time having a working e-mail address is a must and thus, this shows the

Whenever we need to find the bucket-list of ideas for something as important as choosing a career for ourselves, or as mundane as ‘What to wear to my friend’s party’, our only destination is the one and the

Social media has brought globalization to a whole new level and it holds more power than ever today. Social media has helped businesses, from local businesses to multinational corporations. It has become so popular that today we have

Overview - When we think of 'content' in digital marketing, the first & probably the only thing many pictures in mind is, 'write-ups' explaining the products or services which are hosted on websites as articles or blogs. But